Column: Stop what you’re doing and try this hard seltzer


Column: Stop what you’re doing and try this hard seltzer


Hard seltzer doesn’t have to taste like soda water with only a whisper of flavor. 

I’m looking at you, White Claw. 

This style of alcoholic beverage can sing as loudly and vibrantly as a fruited craft beer.

When I reluctantly dove into the world of hard seltzer, which has continued to trickle into beer aisle territory, I was met with a bit of disappointment. For years craft beer has offered bold notes of nearly every flavor under the sun. If you’ve read my column, you’ll know that I’m not exaggerating. I’ve tried brews with fish notes, cheesy nuances — you name it.  And, until recently, I found hard seltzer downright boring and just, you know, blah.

Each time I’ve visited Downtown Drafts, I’ve noticed the fruit-printed cans from Untitled Art and heard one or more comments about how “amazing” they are. Normally I like to write about Georgia-brewed beer, but I had to make an exception with this Waunakee, Wisconsin, hard seltzer.

And I’m glad I did.

I admit, I’ve hit a bit of a lull with craft beer, cider, hard seltzer and other types of brews. Sometimes I just feel uninspired. Thankfully, the spark has come back...


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Ken Notes: Always nice when other markets recognize our products...

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- - Volume: 9 - WEEK: 24 Date: 6/11/2021 9:20:53 AM -