Sprecher Eyes National Growth With Purchase of Craft Soda Brands

Sprecher Brewing Co. is boosting its position in the craft soda business with a key acquisition that is expected to fuel major nationwide expansion plans.

Glendale-based Sprecher has acquired several beverage brands from WIT Beverage Co., including the historic Green River brand and the WBC craft soda brands, which are rooted in Chicago. The deal will accelerate growth in the segment for Sprecher, which already is a leader in the Midwest craft soda market.

“We are very excited to add such well-established historic and classic brands that complement Sprecher craft soda products so well,” said Bill Deakin, senior vice president of growth and e-commerce at Sprecher. “The new portfolio gives retailers a one-stop solution for their craft soda stocking.”...