The Two New Glarus-es: Viewing a Unicorn Brewery From Beyond Wisconsin’s Borders


The Two New Glarus-es: Viewing a Unicorn Brewery From Beyond Wisconsin’s Borders


This October, VinePair is celebrating our second annual American Beer Month. From beer style basics to unexpected trends (pickle beer, anyone?), to historical deep dives and new developments in package design, expect an exploration of all that’s happening in breweries and taprooms across the United States all month long.

Wisconsin’s New Glarus Brewing Company is, by any estimation, one of the most successful craft breweries in American history. It is one of the oldest (born in 1993) and one of the biggest (the 12th largest craft brewer in 2020 and 21st overall brewery, per the Brewers Association).

These figures are all the more astonishing when one considers the brewery’s famously ironclad commitment to sell no beer outside the boundaries of Wisconsin...


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Ken Notes: A great read, and Deb is brilliant -- she got huge press including the front page of most Chicago newspapers, including the Tribune, when she told Illinois bars they had to stop selling New Glarus product. Does she really care? I do not know, but I do know you CAN NOT buy advertising on the FRONT PAGE of the CHICAGO TRIBUNE at ANY PRICE and she got it FOR FREE!!!!

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- - Volume: 9 - WEEK: 45 Date: 11/5/2021 8:59:02 AM -