
How RumChata Became One of the Fastest-Growing Brands in the U.S.
At 50 years old, Tom Maas was already financially secure and had essentially retired. Then boredom set in. He could only play so many rounds of golf, only go to so many Thursday afternoon Cubs games by himself. He needed a new venture to occupy his days. Why not create his own booze brand? After a lifetime in the liquor business, starting in the late 1970s which saw him work on the executive level for three of the biggest whiskey brands in the world — Jack Daniel’s, Canadian Club, and, toward the end, as director of bourbon worldwide for Jim Beam — he felt he knew product development pretty well... ...more Ken Notes: Another great read and I think Wisconsin should look at blending our dairy products with more craft distilled product. I want to contract for a brandy old fashioned with cream instead of sweet, it is delicious... ...After two years of tweaking flavor profiles and building his own bottling facility just outside of Milwaukee — which would be run by his then-81-year-old father — this crazy concoction was ready for retail. By then, Maas’s business partner and package designer, Pete DiDonato, had already taken the liberty of trademarking the name RumChata....
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Our Sponsors - - Volume: 9 - WEEK: 45 Date: 11/5/2021 9:07:59 AM -

How RumChata Became One of the Fastest-Growing Brands in the U.S.

At 50 years old, Tom Maas was already financially secure and had essentially retired. Then boredom set in. He could only play so many rounds of golf, only go to so many Thursday afternoon Cubs games by himself. He needed a new venture to occupy his days. Why not create his own booze brand?

After a lifetime in the liquor business, starting in the late 1970s which saw him work on the executive level for three of the biggest whiskey brands in the world — Jack Daniel’s, Canadian Club, and, toward the end, as director of bourbon worldwide for Jim Beam — he felt he knew product development pretty well...

...more

Ken Notes: Another great read and I think Wisconsin should look at blending our dairy products with more craft distilled product. I want to contract for a brandy old fashioned with cream instead of sweet, it is delicious... ...After two years of tweaking flavor profiles and building his own bottling facility just outside of Milwaukee — which would be run by his then-81-year-old father — this crazy concoction was ready for retail. By then, Maas’s business partner and package designer, Pete DiDonato, had already taken the liberty of trademarking the name RumChata....

Share this article on you social outlets

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- - Volume: 9 - WEEK: 45 Date: 11/5/2021 9:07:59 AM -