Crosstown collaboration: Miller High Life, Lakefront Brewery team up with Juicy Life lager

Miller High Life didn’t have to look far for its latest collaborator. Just four miles down the road from The Champagne of Beers Region, in fact.

High Life and Milwaukee’s Lakefront Brewery are teaming up on a collaboration beer called The Juicy Life, a lager packed with tropical flavor imparted by experimental hops.

The limited-edition beer was made in tribute to both brewers’ hometown. “We wanted to make sure it was a lager because we’re a lager town,” says Luther Paul, Lakefront’s head brewer....
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Ken Notes: I have a love hate relationship with this story, I am very nervous that the big boys will continue to enter the market and take away from the story of Craft Beer and the local brewers that make it so special. On the other hand what a home run for Lakefront. I believe we need a Craft Marketing Board (now Dairy Farmers of Wisconsin) like we have for cheese in Wisconsin.