Square adds to-go alcohol delivery feature

Dive Brief:
  • Square has expanded its on-demand delivery feature to enable restaurants and bars to offer customers alcohol from their website and have it delivered through DoorDash, according to a press release.

  • A DoorDash courier picks up and delivers the order once it`s placed through Square Online. The driver also verifies the customer`s age. The service is commission-free, while the order will be fulfilled through DoorDash for a $1.50 flat fee. The Square feature is available in Washington, D.C., and 15 states so far.

  • "We`re excited to offer a new way for restaurants, retailers and alcohol sellers to get the most out of their current inventory. Whether that`s a restaurant monetizing its wine cellar, a grocery store supplementing their on-premise sales, or a local brewery introducing old favorites to a new crowd, we`re proud to provide our sellers with a new way to make more money," David Rusenko, head of e-commerce at Square, said in a statement.
Several states allowed off-premise alcohol sales during the pandemic to boost revenue for struggling restaurants and bars. Demand for alcohol delivery existed prior to the pandemic, however. In 2019, the National Restaurant Association found that 56% of adults said they would order drinks with their food delivery order from a restaurant....


Ken Notes: Not a bad idea. I wonder if Dash drivers will need to be licensed an easy enough process...

- - Volume: 9 - WEEK: 19 Date: 5/6/2021 2:38:52 PM -