This Dry January, nonalcoholic cocktails level up in Madison

This January, Jenny Baldwin gave up alcohol.

Baldwin is not unique in this. One recent poll showed that 15% of adults in the U.S. planned to sober up for Dry January, a trend mostly driven by millennials.

It’s tough for most social Wisconsinites to skip the Old Fashioneds at happy hour, but Baldwin’s job adds a wrinkle. She co-owns a Madison bar on Park Street called Cordial, where she’s “surrounded by alcohol all the time.” Dry January has become an annual practice for her....
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