Beer Baron: Chris Welch reflects on the end of Growlers to Go-Go and 7 years of upheaval


Beer Baron: Chris Welch reflects on the end of Growlers to Go-Go and 7 years of upheaval


Chris Welch opened Growlers to Go-Go on East Washington Avenue in 2016, during what he now thinks was the peak of craft beer in Madison.

The plan was for the business, an offshoot of his then-5-year-old bottle shop next door, Trixie’s Liquor, to capitalize on the demand for high-end, often draft-only beer. The package would be glass growlers, the half-gallon jugs available for purchase or brought in by beer geeks who had plenty of them at home. (I was never able to plan ahead when purchasing growlers and ended up with dozens of them.)

If you still have a growler, there’s a good chance it’s covered in dust at the back of your beer cellar or garage. And that’s just one of the reasons Welch announced last month that Growlers to Go-Go would close for good on Feb. 26...


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Ken Notes: I have an idea. What if WisCraftNews.com created a $10 growler passport. We will add a page for every craft brewer who participates and you must agree to fill a visitors 64 OZ growler with one brew of your choosing one time for $10 and then stamp their passport. You can charge extra for the glass bottle if they do not provide a container and you may also require participants to have a pint on site first... Call 608.334.2174 if interested... We will work out the details... Just an idea at this point...

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- - Volume: 11 - WEEK: 5 Date: 2/4/2023 11:58:30 AM -