Great Lakes Distillery expands into non-alcoholic beverage market with new company

Milwaukee-based Great Lakes Distillery is coming out with a new product line that veers away from its mainstay brand of spirits.

The distillery has launched a new company, Boundless Beverages LLC, which develops and produces non-alcoholic spirits under the brand name Sans. Its first product is a botanical spirit known as Junipre, and it’s now available at Great Lakes’ tasting room at 616 W. Virginia St. in Walker’s Point and select liquor stores in the area.

Founded in 2004, Great Lakes is considered a pioneer of Wisconsin’s craft distillery market. The business has continued to grow despite rising competition in recent years....