Leinenkugel`s selling heated shorts (with beer holster) to encourage a pants-free winter


Leinenkugel`s selling heated shorts (with beer holster) to encourage a pants-free winter


We may never know why, in God`s name, a subset of cold-dwellers insists on wearing shorts in winter.

But Wisconsin-based Leinenkugel`s brewery hopes its new heated shorts will optimize the quirky practice once described as "both ridiculous and rebellious, crackpot and courageous, a kind of middle finger at both The Man and Winter."

On sale today at 11 a.m., for $55 a pair (leinie.com/sandyshorts), the limited-edition Leinie`s shorts have heating elements (powered by rechargeable battery) in the legs, an external bottle holster, and a cheerful lemon print to celebrate the return of the brewer`s seasonal, citrus-spiked Summer Shandy...


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Ken Notes:Leine is now Wisconsin speak for just how @#$%ing crazy are you!!! As in, "That`s just Leine dude." Note the website says they are sold out.

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