Pabst Blue Ribbon: Longevity, spikes in popularity prove it`s not just a `hipster` fad
"Looks like cheap beer. ... Smells like beer. ... It`s cheap and tastes like beer."

"tastes like soaking wonderbread in carbonated water."

"look, nobody is coming to a PBR expecting to drink a life-changing beer. its a joy just to share some cheap fizzy hops drink with your buddies, making some memories."

So say the crowd-sourced reviews on Beer Advocate about Pabst Blue Ribbon, a standard, pale-yellow American lager with a 4.8% alcohol by volume, but one whose colorful history stretches back some 178 years and includes being serenaded in song (Johnny Russell`s 1973 country hit "Rednecks, White Socks and Blue Ribbon Beer"), and winning some best beer awards...


   ...more

Ken Notes: Arghhhh, we need to create and share a recipe that can win an award in this century and market it nationally. We also need to educate Americans on the value of hand crafted product...

Read this article, it is a masterclass in marketing...



- - Volume: 10 - WEEK: 19 Date: 5/5/2022 5:28:54 PM -