On Thursday, Verona-based Wisconsin Brewing Company (WBC) not only announced that its Lake Louie brand will become the company`s only consumer-facing brand, but that its new pilot brewery at Wisconsin Brewing Company Park should be up and running in late October.
The changes follow the May announcement that Paul Verdu – who had led
Molson Coors’ craft beer division – would become WBC’s new president.
Verdu said that he immediately got busy talking with WBC employees and distributors to get a grip on the brewery’s business. That led to efforts to boost growth in Wisconsin via a simplified approach. Hence, the distilling of WBC’s products into a single brand name.
“Once WBC bought Lake Louie in 2019, we had two distributors in 25 counties within the state of Wisconsin,” said Verdu. “One of the first things I noticed was the need to be a lot more consumer focused and a lot easier to work with for our distributor and retail partners. We are too small to be complex or confusing...
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Lake Louie Brewing to become face of Wisconsin Brewing Co.
Ken Notes: I hope the partnership with the UW stays. In fact every UW campus should have a private label contract brew crowd sourced by the outgoing seniors...
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- - Volume: 10 - WEEK: 43 Date: 10/21/2022 11:05:26 AM -